Muditek / Free Tool
Revenue Leak Calculator
Enter your numbers. See where your B2B SaaS pipeline is leaking revenue across 5 categories, each with the formula and methodology shown.
No email required. Results shown instantly. Benchmarks sourced from OpenView, HubSpot, Bessemer, and InsideSales.com.
5 Leak Categories We Measure
Speed-to-Lead
Research shows conversion drops 80% when response exceeds 5 minutes (InsideSales.com / Harvard Business Review). We calculate the revenue impact of every minute of delay on your inbound pipeline.
Pipeline Conversion
B2B SaaS demo-to-close benchmarks sit at 20-25% (OpenView SaaS Benchmarks). Every percentage point below benchmark, multiplied by your deal volume and ACV, becomes visible lost revenue.
Revenue Churn
Best-in-class B2B SaaS maintains ~0.5% monthly churn (6% annual). Excess churn above this compounds against your entire MRR base, month after month.
Lead Source ROI
Most B2B SaaS companies run 2-4 paid channels without attribution. If a channel costs more than it produces in pipeline, every euro spent there is money burned.
Outbound Performance
Outbound meeting rates benchmark at 2% for well-targeted B2B campaigns. Below that, you're paying to send emails nobody responds to — and missing the meetings that would have closed.
Core Metrics
Total monthly recurring revenue before churn
Inbound demos, trials, or qualified inquiries per month
Average time from form submission to first human reply
Percentage of demos or trials that become paying customers
Percentage of MRR lost each month to cancellations
Average annual value of a closed deal
Channel Performance
Optional. Leave blank to skip these leak categories.
Monthly spend on your lowest-performing paid channel
Monthly pipeline revenue attributed to that channel
Total outbound prospecting emails sent per month
Percentage of outbound emails that result in a booked meeting